Writing effective emails

Effective emails are central to business efficiency.


This course looks at how to use subject lines, good introductions, and effective ordering and layout to ensure emails are opened and effective.

It looks at how to word tricky emails, and how to get the tone right. Participants learn how to keep the content snappy, to suit busy, scanning readers.

The course also discusses email etiquette and how to use the email tool more effectively.

It can be run as either a half-day or a full-day course, depending on your needs. We customise the course, based on the type of emails you and your staff write.

We can also develop a course for you that blends face-to-face workshops with online learning.


Anyone who writes emails at work – which we reckon is just about everyone.


So that writers will be able to:

  • get their emails opened and read by busy readers
  • structure and order their emails for quick, easy reading
  • provide complete, relevant information to prompt the right action
  • use the correct language and tone
  • use emails respectfully, appropriately, and in line with your brand and values
  • revise their emails effectively.

They said it...

Lynne constructed and delivered an excellent course that has made a significant difference to the way our team, including me, communicates with our customers, partners and all those we come in contact with every day. I would recommend Lynne to any company who wants to improve on their written communications, which is so often the lasting impression that is left with our customers.

Jason Blockley, Director, Sentio Ltd

I would like to commend Lynne on the email writing training she ran for our wider team. The customised course content was meaningful and relevant.

Gillian, Fonterra